Beauty, Written Like a Love Letter
If you’ve ever wanted beauty to feel more personal — less about perfection and more about presence — you’re in the right place. Lucky Chick was created for women who want glow to feel intentional, expressive, and entirely their own.
We believe in creating your own luck — through joy, creativity, and the courage to keep choosing yourself, even when life feels uncertain.
Why It’s Called Lucky Chick
A story about joy, intuition, and choosing yourself — again and again.
Lucky Chick didn’t start as a brand name — it started as a feeling.
Years ago, in a tiny New York apartment labeled “LC” on the buzzer, a friend casually started calling me “Lucky Chick.” Not because everything was easy — but because even in uncertainty, I chose optimism, creativity, and belief.
That nickname stayed with me. Quietly. Gently. Like a reminder.
Lucky Chick became my reminder that beauty doesn’t come from perfection — it comes from presence.
That’s what this brand is built on: glow rituals, not pressure. Joy, not trends.
Why Lucky Chick Exists
Lucky Chick began as something deeply personal. More than a beauty brand, it’s a reminder that your glow begins within — and that choosing joy, even in small ways, can be a powerful act.
Every product is created like a love letter: to color, creativity, and the women who keep choosing themselves, even when it’s hard.
In 2020, after a ten-year hiatus, I brought Lucky Chick back to life — this time with my mother’s artwork woven into its soul. Her brushstrokes became the muse, transforming each package into a piece of art and every ritual into a moment of connection.
From Connection to Community
Lucky Chick has always been about more than products.
It’s about how we show up for ourselves — and how that quiet choice
can connect us to something bigger.
What began as a personal ritual slowly became shared.
Women finding glow in their own way, then recognizing it in each other.
A community built not on perfection, but on presence.
If you’re here, you’re already part of it.
Every ritual, every formula, every love letter is simply an invitation
to feel good in your own skin — and to shine in your own way.
Founder’s Note
“Lucky Chick is my North Star.” From my mother’s paintings to my own art school sketches, this brand is a love letter I’ve been writing for more than 25 years.
Along the way, I’ve learned that creativity is courage — and that when you follow what lights you up, beauty has a way of meeting you there. Lucky Chick exists to remind you of that.
The Story — Born from LC → Lucky Chick
2000 — Bath & Body launch featuring the original Lucky Chick character.
2010 — International licensing expansion.
2013 — Twins arrive — resilience becomes the brand’s heartbeat.
2019 — IPSY partnership — over 1.4M try-ons.
2020 — Relaunch inspired by my mother’s art after a decade-long pause.
2025 — The Glow Rituals revival begins — a return to wellness and self-love.