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Random Acts of Lucky Chick #RALC JOIN THE MOVEMENT!


Random Acts of Lucky Chick 

Human connection is what we crave as social beings and along the way we all create our own routes to navigate an often complicated road. In today’s world where there are so many choices for communication people are often less than fulfilled with their social connections. I often ask myself how I like to connect and I’ve learned a lot over the past couple of years. The short answer is I love connecting one on one.

 Lucky Chick gives me this opportunity in a myriad of ways but one way in particular gives me the most joy. It is called Random Acts of Lucky Chick (RALC). RALC gives me the opportunity to surprise a stranger, friend or acquaintance with a gift of Lucky Chick. The moment they realize I am sharing a piece of Lucky Chick with them their eyes light up and there is a tangible moment of bliss.

I often ask myself....

1)  How can I send people out into the world with the full intention of them connecting? Lucky Chick’s language is color and we create the tools for people to create their own masterpieces. It’s exciting to see how others share the gift of RALC and we’ve been documenting it along the way. 

2)  How can we facilitate giving?
How can small acts of kindness bring better health and well being? Research shows when you give something to someone you get an extra hit of dopamine! So bring it on! Sure, we’ll post on Facebook, Instagram and LinkedIn but it will all start with the human touch. As people we need it, crave it and can’t survive without it.

If you would like to participate in our Random Acts of Lucky Chick campaign follow us on Instagram and tell is why you would like to do it by email We’ll pick one person per week and you’ll get 2 lipsticks to give to friends and strangers to connect through color. Your video will be featured on our site.


Use coupon code WELCOME2023 for 20% off your first order.


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