A brand developed and inspired by a relatable persona. Lucky Chick is a reflection of your best self. We target the woman who loves beautiful things that inspire her.


Lucky Chick has a rich history of inspiring women through luxurious products and her positive messaging. It has been distributed through specialty retailers, salons and spas. The brand is adding a color cosmetics line to its portfolio and we can’t wait to share it with you.¬† It will be distributed through select cosmetic specialty stores and through an online campaign.

Who she is

Luck Chick represents strength, confidence and a sense of self. Whatever makes a woman feel good on a given day is what makes her a Lucky Chick. It reflects her inner thoughts and how she presents herself to the world.

Her voice is unmistakably upbeat. Whenever she finds herself in a difficult she asks herself how her Lucky Chick would react. In that moment she is informed on how to be her best self.